One thing about the environmental movement, they are not easily discouraged.
In the midst of the world economic woes and the turmoil on the news, the attendees at Greenbuild this year were as passionate and motivated as ever. Hard to believe the show is now 10 years old, but it is and it has become a significant event for the cross section of businesses that try to play in the “sustainable / green marketplace”.
The other thing about these attendees, they share. They are openly looking for connections and transference of energy. Everywhere you look, there are a “PODS” of attendees huddled and collaborating. This market demands attention, and you need to be genuinely serious about your message, they do not suffer pretenders well. I give the USGBC very high marks for staying true to their mission.
Author Eric Hoffer once wrote,” It still holds true that man is most uniquely human when he turns obstacles into opportunities. “ This very diverse human crowd is taking today’s bad news and working on solutions. You may not like the politics, but must admire the accomplishment so far.
How has the green industry impacted your customers' attitudes about services and products? What has it done for your business?
Post by: Dennis Laughlin